I was just over at Giant Bomb watching their coverage of the recent Modern Warfare 2multiplayer event and was delighted to hear Infinity Ward's Community Manager justify why Infinity Ward felt it necessary to hold such a massive event for a game that will obviously sell trillions of copies world wide (I'm buying 5). He rattled off a bunch of reasons that made good sense.
There's some interesting bits and bobs in the interview by videogame journalism's sexiest crooner, Brad Shoemaker, but the most interesting part was when 402 totally calls out Epic's Cliff Bleszinski.
"Anybody can do bigger, better, more badass... we wanna show that we're changing the way the game's played and it's for the best."