Man’s best friend is now your Sim’s best friend. The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced The Sims™ 3 Pets, the newest title from the critically-acclaimed studio that created The Sims 3. It will be an entirely new standalone game for the Xbox 360® video game and entertainment system, PlayStation®3 computer entertainment system, Nintendo 3DS™ and an expansion pack* for the PC/Mac computer systems. The Sims 3 Pets enables anyone to play as they want, whether it’s the builder who creates the ultimate pet sanctuary, the achiever who solves all the mysteries in town, the experimenter who has a lone Sim and a house full of cats, or the storyteller who expresses himself through the adventures of his Sims and their pets.

Man’s best friend is now your Sim’s best friend. The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced The Sims™ 3 Pets, the newest title from the critically-acclaimed studio that created The Sims 3. It will be an entirely new standalone game for the Xbox 360® video game and entertainment system, PlayStation®3 computer entertainment system, Nintendo 3DS™ and an expansion pack* for the PC/Mac computer systems. The Sims 3 Pets enables anyone to play as they want, whether it’s the builder who creates the ultimate pet sanctuary, the achiever who solves all the mysteries in town, the experimenter who has a lone Sim and a house full of cats, or the storyteller who expresses himself through the adventures of his Sims and their pets.

“The Sims 3 Pets marks the biggest undertaking in our franchise’s history, melding the best of The Sims 3 with an even deeper player experience with the addition of pets,” said Scott Evans, General Manager of The Sims Studio. “For the first time ever, players will be able to play as their pets and see life through their eyes.”

Players take creativity by the reins and play out the stories they want to tell whether it’s the single guy in the dog park picking up women or the criminal overlord and her evil cat. Across all platforms, The Sims 3 Pets players will be able to create, customize and control over a hundred different kinds of cats and dogs like the Australian Shepherd and the Maine Coon, and can breed and share them with friends providing endless possibilities to create new and exciting breeds. Each platform brings a new world for players to explore from the Xbox 360 and PlayStation 3 versions where players will unlock achievements by solving mysteries around town, the Nintendo 3DS with new lots to unlock to the PC/Mac version where they’ll be able to take their pets on play dates or meet other Sims at the dog park, cat jungles and even a horse ranch. With The Sims 3 Pets, players will be able to create, control and play with life with their pets.

Unique to the Xbox 360 experience and for the first time in The Sims’ history players with Kinect™ can take control of their pets and Sims by voice commands, like telling their Sim to be romantic or feeding their dog.